Glacialis: Architects of cold

As Frigoveneta grew through acquisition, it needed a parent brand strong enough to hold a widening range of specialist companies and services.

The task was a new name and brand that could unite the group and position it as a leader in preservation, not just refrigeration.

Refrigeration companies talk about machines. Their customers care about what cold preserves. So we built Glacialis around the Architects of Cold: cold as an intelligent system that protects, preserves and sustains life across industries. We wanted a name with some description in it, and the glacial in Glacialis says cold straight away.

The identity draws on airflow, fan rotation and snowflake geometry. Through repetition, rotation and circulation, it makes the invisible behaviour of cold visible.

Glacialis launched in October 2026, with all seven companies under one brand. It gives the group one platform to grow and acquire under, and a more distinctive position in the refrigeration sector.