Maria Ballestar

Brand Audit

See your category clearly. In one week.

I map your category and give you three clear ways to stand apart. You’ll know what kind of project you need, or whether you need one at all.

Time
One week
Fee
€3,000 + IVA
Your time
Two short calls
Where
Remote, or in Barcelona

Credited in full if we go on to an identity project within 3 months.

Most brands look like their category. The audit shows you exactly where.

Every category has a look, a vocabulary and a promise that everyone copies. From the inside, it’s hard to see. The audit steps outside, so you can see what your competitors all say, where you blend in, and where you already have something no one else can own.

What you get.

01

Your category, mapped

The competitors that matter, and how each one positions itself.

02

The patterns everyone repeats

The colours, words, imagery and promises your category has worn out.

03

Where you stand

An honest read of your brand: where it blends in, and where it’s already distinct.

04

Three ways to stand apart

Clear opportunities you can act on, with me or without me.

How the week runs.

Day 1

Brief

A 30-minute call about your business, your competitors and what’s changing.

Days 2 to 4

Research and analysis

AI does the legwork across your category. I do the thinking: what it means for you.

Day 5

Findings, presented

I walk you through it live, and you keep the report to share with your team.

Useful when something is about to change.

  • Before a rebrand, so you brief the right project.
  • Before raising or launching, so you don’t look like everyone you’re up against.
  • When you’re new in a marketing role and want an outside view of where the brand stands.

Book your audit.

Tell me a little about your business. I’ll reply within two working days to confirm dates and next steps.

Not sure an audit is right? Tell me what’s changing →

I’ll only use your details to reply to you and prepare your audit. See the privacy policy.

Questions.

Do I need to prepare anything?

No. A website and a short conversation are enough. Anything else you want to share is a bonus.

Will you need confidential information?

The audit is built from public information plus what you choose to tell me. Anything you share stays between us.

Is it a sales pitch for a bigger project?

No. You’ll leave with clear actions whether or not we work together. Sometimes the answer is that you don’t need a rebrand at all.

Do you work with startups?

Yes. If you’re pre-seed or seed, ask about the founder edition: a lighter audit shaped for early-stage teams.