I lead brands through big change.

[Portrait, natural light, at work]

I’m a design director with eleven years at Landor and a stubborn belief that every business has one truth worth building on. I love the hunt for it. And I love the making even more: drawing the logo, setting the type, pushing colour until it says something. Strategy, words, design and motion, from the first sketch to the last guideline. Now independent in Barcelona, so you get all of it directly.

At Landor I led the Moeve transformation and the Unicaja rebrand, and led the Barcelona office creatively for five years. I’m at home presenting to leadership teams and CEOs, and leading large teams across agencies. Today I work with companies changing course, founders getting ready to scale, and agencies that need a senior creative lead, in Spanish, Catalan and English.

Path

2026 →Independent brand & design director, Barcelona
2022 to 2026Design Director, Landor Barcelona
2015 to 2022Senior Designer, Landor London
2013 to 2015Designer, Further, London
2011 to 2012MA Branding and Identity, London College of Communication
2006 to 2010BA Graphic Design, Eina, Barcelona

Recognition

2025
Moeve
- BronzePremios Nacionales de Marketing, Innovation in value proposition
- Reinvention ChampionEnergy sector, Financial Times
2020
BBVA · Transform Awards Europe
- Highly commendedBest visual identity from the financial services sector
2019
Azerbaijan · Transform Awards MENA
- Overall winnerBest overall visual identity
- GoldBest place or nation brand
- GoldBest visual identity from the travel, leisure and tourism sector
- GoldBest use of copy style or tone of voice
- BronzeBest use of a visual property
- Highly commendedBest implementation of a brand development project
2016
Breville · Transform Awards Europe
- Highly commendedBest visual identity from the retail sector
2015
Texthelp · Transform Awards Europe
- Best visual identity from the technology and media sector

Tell me what’s changing. Not sure where to begin? Start with a one-week Brand Audit.